Wyeth Nutrition has pioneered infant and young child nutrition since 1915, consistently delivering scientifically-advanced nutrition & personalized solutions for pregnant women, infants and young kids. Wyeth infant formula milk powder entered Chinese market back in mid-1980s and has developed into leading brand.
As a top employer in China, Wyeth has been continuously optimizing and upgrading its supply chain in sales, logistics, customer service, and procurement. With the further sinking and decentralization of sales channels, the entire supply chain needs to provide consumers with better services in terms of safety, timeliness, and responsiveness.
Through comprehensive market research, Wyeth decided to cooperate with oTMS to build high-quality Internet + logistics platform. oTMS connects with upstream consumer order system, realizing digital real-time management of end-to-end processes including orders, product sourcing, carrier selection, warehouse delivery, in-transit information, and carrier evaluation.
oTMS open platform & multi-platform collaboration
Relying on the powerful OpenAPI technology, mature operation experience and carrier resource network of oTMS, the logistics distribution management of Wyeth nutrition’s three warehouses across the country can be visualized and intelligent. Through real-time collaboration with logistics companies and express companies, Wyeth can uniformly manage all suppliers on oTMS platform, covering timeliness, issues, complaint, cost, optimization, etc. oTMS platform realizes the digital transformation of Wyeth supply chain.
oTMS dynamic allocation
The order allocation strategy can be dynamically adjusted according to carrier’s real-time performance (accuracy rate, complaint rate, issue rate, etc.), which will allow carriers with better services to undertake more business. In order to fulfill the promise of providing better services to Chinese consumers, Wyeth turned original process (traditional telephone, email, and post-event feedback) into real-time responsive system.
oTMS Big Data Intelligent Report
The big data intelligent report provided by oTMS helps Wyeth effectively improve the transparency of the supply chain, better analyze the current situation and direction of order performance timeliness, cost and issue, and provide more accurate and detailed data for the continuous optimization of logistics network and the selection of carrier resources.
The new retail trend has made service become the engine of continuous growth of industry. Enterprises use technology to make delivery more efficient, smarter, and more competitive. It is believed that the cooperation between Wyeth and oTMS will promote the digital innovation and transformation of new retail.