铸就运输互联时代——访oTMS联合创始人兼总经理戴若琪

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客户规模
核心需求

世界上没有一个创业者是靠空想而成功,谁将胜出,取决于是否能找准、满足市场需求进而快速有效执行。公路运输市场规模年过4万亿、750万运输户、1600万卡车司机——oTMS觉察到了这一系列数字背后所映射出的行业极度分散与信息不对称的现状,他们提出在运输产业管理平台的模式下,这很easy。

运输因连接而变

《物流时代》:您认为目前国内运输管理软件的行业环境是怎样的? oTMS能脱颖而出的关键是什么?

戴若琪:一直以来,我都期待发现能够十分了解国内运输市场需求并且能够提供此类软件产品的本地公司,却最终未果。早在2011年,我还在DSV任职时,我们切实需要找到一个简单的、能够支持外包卡车货运经营的运输管理软件,也研究了超过10个国内类似的产品。而让我失望的是,传统的运输管理软件公司是由IT人员为IT人员创造,而大多数市场上的现有产品为了满足不同客户的需求通常都变得比较复杂。除此之外,多数也是借鉴国外的成熟产品,因此这并不一定适用于中国运输市场的运营模式。

只有当公司支持SaaS,他们的产品才不会在被执行装运和外包时所贩卖。就在这个时候,oTMS的构想萌生了,我们明白要想开发一个简单的、适用于供应链各方的系统,并不是只有大公司才有这种潜能。oTMS的独特卖点是为运输链上各方提供共同语言,即通用工作流运输信息交换。如果各方的移动信息传播速度更快更及时,便可让用户获得前所未有的准确商业洞见。

《物流时代》: 您认为oTMS在信息的实时传递和共享方面有哪些不可替代的优势?

戴若琪:传统模式下,货运各方的信息管理复杂繁琐且相互独立,导致信息流动滞后,货主企业无法及时而准确地获取在途货物的状况,货运公司不能合理调度车辆和司机。而邮件、电话等“过时”的管理方式仍占主导,耗费大量人力、财力,不利于企业控制成本,也无法提升效率、保障信息精确度。

oTMS是一个社区型在线的、中立的运输管理网络平台,连接的是每个公司和上下游的合作伙伴,例如:货主、物流公司、分包承运商、司机、收货人,通过手机端APP和PC端软件,把运输产业链上的合作企业跨级连接,进行全链条信息的实时传递和共享。包括订单分配、订单追踪、电子回单、自动对帐、承运商KPI等,这种连接很便宜、很灵活。同时,合理且适度的信息共享也很好地保护了链条上各个企业的商业隐私。

不久后,我们会有关于oTMS产品特性以及市场定位方面的消息发布,非常激动人心。届时,所有支付用户将有权优先体验这些性能,并且帮助我们在产品公开上线之前进一步完善。此外,2015年我们将在北京、广州、成都设立区域办公室,布局全国。

被认可很重要

《物流时代》:您有着一份漂亮的物流从业履历,也积累了十多年的经验,是什么原因促使您决定创业?有哪些印象深刻的创业经历?

戴若琪:自从2000年来到中国,我便进入了物流行业。我一直着迷于中国运输市场的架构,并在早期IT界泡沫时就对中国运输软件市场有了一些想法,但那时只是一些模糊的思绪。

从2007年开始我就与段琰共事,先是在DHL后在DSV,我知道他就是与我携手创业生涯的优质人选。

在2010年末,我们开始商讨构建产品的想法,核心动因来源于我们深刻了解国内运输管理软件的困境,认为此时正是启动产品研发的极佳时刻。2011年末着手研发,那段时间我和段琰白天全职工作,晚上伏案研究,就这样持续了一年多。2013年我俩辞去外企优渥的职位全职创业,曾在一间不足20平米的小办公室里朝夕相对长达九个月,那时我们的发展团队还在欧洲,日夜颠倒地工作也是常事。现在回想起来,在我们拥有第一个员工之前,还真是经历了一段不算短的时间。2013年底,我们拥有7名员工;2014年底约30名;如今超过60人;今年夏天计划超过100名。

《物流时代》:oTMS在不断精进的过程中,是否有遇到过一些瓶颈或壁垒?又是如何成功化解的?

戴若琪:2013年当我们推出oTMS雏形时,只有极少数人明白我们试图做什么。任何创新构想都需要被时间考验,你得寻找那些能够分享你的视野,并愿意把赌注压在一个新兴公司身上的先行者。我们选择从大型承运商和第三方物流公司开始,着手进行推广,我们深知这个过程将会相当漫长。当时,我们需要回答的最大问题是“为什么选此时机进行优化”以及“如何让运输管理更省心”。

如今,在产品研发和系统扩展方面,我们将拓展关注的角度并做到灵活应变。目前,最大的挑战是oTMS在最初实施时对企业管理流程上的变革。例如,多数实操用户要面临从之前繁琐复杂的Excel、邮件的沟通,转变为使用更准确的电子系统。oTMS人性化流程和友好操作页面,以及我们专业的实施以及客服人员的帮助,能很好地帮助企业完成这个转变。

方向明确稳步向前

《物流时代》:您认为oTMS是如何满足规模较大的货主企业与物流企业的需求的?

戴若琪:截至今年四月中旬,oTMS的订单量已超过两百万,不到四个月就完成了去年订单总量的一半。除了B2B运输管理外,我们同样支持由大型快递公司运营的电商物流。目前oTMS的平台有超过130名的客户以及数千名移动用户。

oTMS的功能日渐丰富,但我们不会让它变得复杂,我们希望更好提高用户体验,即无需他们去操作很多东西,系统可以来完成。

许多用户仍在试图将他们老旧的、无效的程序运用于新系统之上。传统的软件公司会对用户所有的需求都说“Yes”,系统所谓的“功能”不断叠加,逐步不堪重负,不堪大用,最后不得不束之高阁,这往往是国内很多传统运输管理软件的现状。

《物流时代》:您觉得oTMS的企业发展理念是什么?对此,oTMS是如何付诸实践的?

戴若琪:首先,我们很幸运组建了一个目标远大且明确的公司,加入团队的所有人都坚信oTMS能够在中国货运行业起到关键作用。第二,好的公司需要有正确的人,在招聘时我们会认真考量。第三,由于我和David之前是在第三方物流公司工作,因此我们需要从传统物流公司的状态转变到互联网公司。拥有好的风投绝对是关键,有了他们的支持,我们可以发展得更快。

我在中国工作已有15年之久,目标一直是希望建立一个跨国公司。我们从在中国的跨国公司的客户群中获得需求,在美国或者欧洲给他们支持和服务。当然,现阶段oTMS并不能满足于此,我希望将来有一天,oTMS能够成为中国创新的典范,在市场导向与政策的领导之下成功扩张海外市场。运输是全球性的,我们对此深信不疑。

最后,来谈谈关于产品领导力和持续创新的问题。SaaS是一个能够运用于实际中的良好范例,也许我们会有模仿者,不过我们喜欢挑战,尤其是当竞争者将我们视作参考模型的时候。有了我们构建的客户基础、拥有的人员以及我们积攒的资金,便可以吸引更多来自他人的想法,这些想法可以拓宽我们的视野并提供更强的前进动力。

A JOURNEY OF SURPRISES TO THE EAST

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客户规模
核心需求

Mr Mirek Dabrowski, Founder, openTrans Management System

If you are familiar with the Chinese transportation and freight industry, it is hard not to have heard of openTrans Management System, more widely known as oTMS. But what is a little less unknown is the journey of one of its founders, Mr Mirek Dabrowski, a Polish native who spent the last 15 years in China.

Upon graduating from the university in 1998, he initially planned to continue his studies and only applied for two jobs – one was a global multinational consumer goods company and another to Maersk, a company which he has not heard of before. The latter promised expatriation after a 2-year education and provided a job rotation programme, while the interviewer for the former acted “rather arrogant”. It was easy to see which option appealed to Mr Dabrowski, and it marked the beginning of the Polish’s journey in China.

At the Starting Line

“My position with Maersk was something I did not actually plan, and it led me to China when the company sent me here upon graduation from their international management trainer programme (also known as M.I.S.E). I was actually unwilling to be here. A fellow Polish trainee was expatriated to Sao Paolo, Brazil, and at that time, I would have given anything to swap places with him,” explained the co-founder of oTMS.

Mr Dabrowski arrived in Beijing in September 2000, and was put on a 5-month full-time Mandarin intensive study in a group of eight trainees. However, initially, he did not put much passion and interest into learning the language.

“On hindsight, this moment, as well as a few others in my life, was a defining period in my life, although at the time I may have been frustrated by not having control over matters such as this. I thought I would just see out my three-year contract and leave China. But I soon found out that working in China was far more exciting than working in Poland, even though the latter was considered to be growing fast too. The working environment here is extremely vibrant and exhilarating,” said Mr Dabrowski.

For the first year, Mr Dabrowski worked at Maersk Line shipping office, before entering the warehousing & distribution unit of Maersk Logistics in his second year. In his three-year stint with Maersk Logistics China, he held six different positions before leaving the company for a position at DHL Solutions.

Learning the Twists & Turns of Logistics

Mr Dabrowski considered his five-year journey with DHL as even more exciting than his stint at Maersk, although his position has similar jobscopes. His role has evolved from setting up a team from scratch to going through various phases of growth culminated with an acquisition of Exel, including two years of post-merger integration.

“At the end, I was the last member of the both original DHL and Exel teams in China who was still in the Vice President capacity. I would have loved to stay longer but I was jaded with working in a large organisation where bigger teams and higher titles actually mean lower ability to make a meaningful impact,” explained the 40-year old founder.

That was when he took up a position at DSV, a Danish transport company offering road, air, sea and logistics transport services. Although he has not heard of the company before, a discussion with his then-future boss revealed the exact kind of opportunity he was looking for. He was given full autonomy, including P&L responsibility, to build up the company’s contract logistics team from a very small base. Although he “overestimated the difficulty to bring major clients early, or rather underestimated their aversion to risks of trying something new”, he still managed to triple the company’s revenue, which leaded to an increase in EBITA several times over, not considered a small feat especially in light of the 2008 financial crisis.

“Looking back, I was lucky to work in each of these companies in this exact sequence. For my first job, Maersk really invested heavily in young people and provided excellent development platform. Then I moved to DHL, which, as the largest contract logistics provider, is the perfect place for me to increase my professional level of expertise. DSV came at a momentous stage of my career where it provided me with a great platform for self-fulfilment with their excellent culture of no-nonsense financial results orientation,” said Mr Dabrowski.

Regardless of the several job positions he has held, he has been in the contract logistics industry until his business venture with oTMS in 2013.

Moving on to oTMS

Mr Dabrowski and his co-founder started oTMS to fulfil a major ambition – to transform the Chinese trucking industry and improve opportunities for both companies and indviduals by bringing common sense innovation there.

While all the necessary technology is already in place in China in 2013, the core process is fragmented and inefficient. As a result, both transport providers and transport users face serious challenges that will not go away unless common solutions are found. The idea is to connect shippers, third-party logistics providers, trucking companies, drivers and even consignees with one another and have a seamless ecosystem that allows mutual benefits and a shared workflow.

“oTMS was officially born in May 2011 when we pivoted away from exchange concept towards addressing much more practical and acute need for improvement in execution, track & trace and billing of transport shipments. The coding began in November 2011 using software development house in Poland and in January 2013, we went live with our first two paying customers – DSV and Bestseller (owner Jack & Jones, Only, Vero Moda and Selected brands), who was also DSV customer at the time. We were lucky to have great customers, colleagues and investors in our early years, as this was essential for every start-up,” commented Mr Dabrowski.

The company’s goal is to make this ecosystem into an open, yet trustworthy community, so that it will lead to more business opportunities. oTMS is not and never be a 4PL – just software platform – a utility that is available to everyone.

suppelychain asia

惊喜的东方之旅——亚洲供应链杂志专访oTMS联合创始人戴若琪

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客户规模
核心需求

如果你熟知中国的交通运输和货运行业,一定听说过oTMS社区型运输协同平台,但多数人不熟知oTMS的创始人之一戴若琪先生,一个在中国度过了15年的波兰人。
在1998年大学毕业之时,戴若琪本打算深造学业,因此只申请了两份工作,一个是国际性的跨国货运公司;另一个是他从未听过的马士基。前者在面试时表现出傲慢态度,后者承诺在两年的外派学习之后,提供一个工作交换项目。显而易见,后者更吸引 戴若琪先生,这标志着波兰人的中国之旅正式开始。

起跑线

“马士基安排给我的职位我从来没有想到过,一毕业就参与跨国管理培训项目(也称为MISE)并将我派至中国。当时我真的很不愿意在中国,另一个波兰的管培生被派送到巴西圣保罗,我愿意付出一切来和他交换地点。” 戴若琪解释道。

2000年9月戴若琪先生到达北京,然后被安排到一个八人管培生小组中,进行为期五个月紧张的普通话学习。然而,在一开始,他对学习语言并无热情和兴趣。

“偶尔回想起来,虽然在那时我可能因为不能掌控一些事情而沮丧,但不得不承认这和其他重要时期一样,是我生命中一个非常重要的阶段。我以为我只会在中国待够合同期的三年,然后就离开。但是很快,我发现在中国工作远比在波兰工作有意思,即使在波兰工作提升更快。在中国的工作环境极其有活力和让人振奋。”戴若琪说。

第一年,戴若琪在马士基定期航运办公室工作,第二年进入马士基物流的仓储和分拨单元,第三年马士基物流在中国受到限制,他一度换了六个职位。随后他离开了马士基,进入DHL。

学习物流的曲折过程

戴若琪认为他在DHL的五年工作比在马士基更为刺激,虽然工作岗位有些类似。从白手起家创立团队,到许多成长阶段的角色转变,甚至经历了为期两年的Exel并购整合。

“最后,我是DHL和Exel在中国初创成员中的最后一个副总。我想要继续工作更久的,但我实在厌倦了在大公司工作,拥有一个很大的团队和高职位,实际上却鲜少有机会去产生强烈影响力。” 40岁的老创始人解释道。

从那时,他开始在DSV工作,一家提供陆、海、空和物流服务的丹麦运输公司。虽然在此之前,他并未听说过此公司,但在跟未来老板的交谈中,感受到这确实是他一直在寻找的工作机会。拥有完全自主性,包括P&L职责,在几乎为零的基础上建立公司的合同制物流团队。即使他高估了提前交付于大客户的难度,或者低估了厌恶风险、尝试新事物的能力。他仍然设法使公司收入成长了三倍,尤其在2008年经济危机环节下,这意味着EBITA(税息折旧及摊销前利润)的增长高达数倍,算得上一个不小的功绩。

“回首过去,我很幸运,以一个恰当的顺序在这些公司工作。对于我的第一份工作,马士基确实给了年轻人巨大投资,提供了极好的发展平台。之后我跳槽至DHL,作为最大的合同制物流供应商,增长了我的专业知识水平。DSV在我职业生涯的关键时期到来,它提供了一个非常好的平台,使我在公司严肃实际的经济结果导向文化中实现自我。”戴若琪说道。

无论之前从事过的数个工作,他一直从事合同制物流行业,直到2013年开创oTMS。

创立oTMS

戴若琪先生和他的联合创始人段琰开创oTMS来实现一个伟大的抱负—— 改革中国运输行业,通过引入常识创新为公司和个人提升机会。

虽然2013年在中国所有必要技术已经具备,但是核心流程还是支离破碎和不堪重负的。这导致的结果是:运输供应商和用户都面临各种各样的挑战,除非建立相同的解决机制。方法是连接承运商、第三方物流供应商、货运公司、司机甚至最终收货人,并且建立一个能够互利互惠、共享工作流的无缝连接生态体系。

“2011年5月,当我们把处理重心转移到更加实际的运输流程,以及需要迫切改善的货物追踪和费用时,oTMS正式诞生。2011年11月,利用波兰的软件开发平台,软件编码工作正式开始。2013年1月,我们获得了最初的两个支付客户—— DSV和Bestseller(Jack&Jones, Only, Vero Moda等著名服装品牌的经营者),Bestseller当时也是DSV的客户。在早年同时拥有这些优质客户和投资者是很幸运的,这对我们的起步必不可少。”戴若琪先生评论道。

公司目标是使这个无缝连接的物流体系成为一个公开并可靠的社区平台,以便带来更多商业机会。oTMS永远不是一个第四方物流——仅仅是一个物流运输协同平台——每个人都可以利用的公共平台。

SUPPELYCHAIN ASIA 五月刊