Innovation is not an easy task in a large enterprise. We often meet passionate customers who love and are willing to embrace innovation. They share good ideas with the company, but due to the complex structure within the company, it takes a long time to have a good idea actually approved and implemented. Often in the process of waiting, fast-moving peers have caught up. Therefore, the ability to respond quickly to change is especially important for business development.

We are very happy to see that more and more large companies are now setting up innovative teams to apply and support innovative projects and startups. For example, oTMS recently completed the Daimler Startup Autobahn which is designed to accelerate the collaboration between Daimler’s corporate partners and startups. It took only 100 days to take an acceleration project from concept to landing. We believe that as more and more companies realize the importance of innovation and rapid action, industry innovations will happen faster.

Don’t want to be the one behind? Then act quickly! Start by bravely adopting new technologies!

Every technological innovation must be based on demand of optimization. However, the famous new technology adoption curve tells us that early adopters only accounted for 13.5% of the total, and the early public only accounted for 35%. Most people will adopt a wait-and-see attitude until they are forced to make changes. Rejecting change is ostensibly circumventing the risks, while at the same time giving up the tremendous power that change can bring.

( pic: new technology adoption curve )

Since our products were officially launched in 2013, more and more forward-looking companies have joined us, and the entire SaaS market has become more mature. Of course, in this process, we also encountered a lot of resistance. Today, those early adopters have achieved breakthroughs in all aspects, not only in logistics and transportation management, but also in the forefront of the industry in all aspects of business operations. It’s their attitude of embracing new technologies that determines this.

If you haven’t kept up with the speed, the brave first step is imminent!

Nowadays, more and more companies are aware of the importance of using digital tools to manage transportation. Many companies are consciously aware that they should choose a TMS and search on the market. In the TMS selection process, the price is obviously a point of concern to everyone. However, from previous experience, if price is taken as the most important consideration, in the end buyer often fall into the low price trap.

The core purpose of investing in TMS for a company is to gain management value. The cost includes not only the cost of software procurement, but also the cost of process reengineering, the cost of implementation and promotion. If you pursue low price or even cost free only which leads to failure of getting expected management value, it is not a cost-effective investment. Lots of previous practice tells us that free lunch sometimes means more investment later. In order to cover own cost, the supplier whose price is far lower than the market price will save money in other ways including develop fewer functions and reduce the after-sales service level, or they will charge additional customization fee later.

Therefore, the primary considerations for TMS selection should be whether the TMS functions match your business, if the solution is perfect, if it’s leading technology, if the user interface is friendly enough, how is their customer support capability, and whether the supplier has platform leadership. These are the real guarantees of the best return on investment in TMS.